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Marketing management :

KOTLER, P.

Marketing management : analysis, planning and control Philip Kotler - 5th ed. - New Delhi Printice-Hall of India 1984 - xxi, 792 p.

Includes index

ISBN: 0-87692-354-6 75.00

Subjects--Topical Terms:
MARKETING-MANAGEMENT

Dewey Class. No.: COM 658.8 / KPn87

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