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Consumer behaviour : applications in marketing Robert East, Malcom Wright and Marc Vanhuele

By: EAST, RContributor(s): WRIGHT, MALCOLM | VANHUELE, MARCMaterial type: Text

TextLanguage: English Publication details: New Delhi Sage 2009 Description: ix,334pISBN: 97881-321-0315-8Subject(s): CONSUMER BEHAVIOURDDC classification: COM 658.834

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