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Winning at innovation: the a-to-f model Fernando Trias de Bes and Philip Kotler

By: TRIAS DE BES, FContributor(s): KOTLER, PMaterial type: Text

TextLanguage: English Publication details: New York Palgrave Macmillan 2012 Description: xvi,272pISBN: 978-0-230-39535-0Subject(s): ECONOMICSDDC classification: COM 658.8

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UGC MRP No.F.PHW-034/12-13(ERO) Preparing a composite scorecard for SHG Dr Anish Kumar Dan.

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Winning at innovation: the a-to-f model Fernando Trias de Bes and Philip Kotler

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