TY  - BOOK
AU  - TRIAS DE BES, F
AU  - KOTLER, P
TI  - Winning at innovation: the a-to-f model
SN  - 978-0-230-39535-0
U1  - COM 658.8 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - ECONOMICS
N1  - UGC MRP No.F.PHW-034/12-13(ERO) Preparing a composite scorecard for SHG Dr Anish Kumar Dan
ER  -