EAST, R. <br/><br/>
Consumer behaviour :  applications in marketing 
Robert East, Malcom Wright and Marc Vanhuele 
 - New Delhi  Sage  2009 
 - ix,334p. 
<br/><br/><label>ISBN: </label>97881-321-0315-8  395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>COM 658.834  / ERt09