KOTLER, P. <br/><br/>
Marketing management :  analysis, planning and control 
Philip Kotler 
 - 5th ed. 
 - New Delhi  Printice-Hall of India  1984 
 - xxi, 792 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-87692-354-6  75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING-MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>COM 658.8  / KPn87