TY  - BOOK
AU  - KOTLER, P.
TI  - Marketing management: analysis, planning and control
SN  - 0-87692-354-6
U1  - COM 658.8 
PY  - 1984///
CY  - New Delhi
PB  - Printice-Hall of India
KW  - MARKETING-MANAGEMENT
N1  - Includes index
ER  -