KOTLER, P. <br/><br/>
Principles of marketing 
Philip Kotler,Gary Armstrong and Prafulla Y.Agnihotri 
 - 17th. ed. 
 - U.P.  Pearson  2018 
 - xxii,699p. 
<br/><br/><label>ISBN: </label>978935286561  INR 919.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>COM 658.8  / KPt18