HOLLENSEN,S. <br/><br/>
Global marketing :  a decision - oriented approach 
Svend Hollensen and Madhumita Banerjee 
 - 4th ed. 
 - Noida  Pearson  2010 
 - xxxix,753p. 
<br/><br/> with a special Indian focus 
<br/><br/><label>ISBN: </label>9788131728147  INR 879.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKRTING - MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>COM 658.8  / HSt10