TY  - BOOK
AU  - HOLLENSEN,S.
AU  - BANERJEE,MADHUMITA
TI  - Global marketing: a decision - oriented approach
SN  - 9788131728147
U1  - COM 658.8 
PY  - 2010///
CY  - Noida
PB  - Pearson
KW  - MARKRTING - MANAGEMENT
N1  - with a special Indian focus
ER  -