KOTLER, P. Principles of marketing Philip Kotler,Gary Armstrong and Prafulla Y.Agnihotri - 17th. ed. - U.P. Pearson 2018 - xxii,699p. ISBN: 978935286561 INR 919.00 Subjects--Topical Terms: MARKETING -MANAGEMENT Dewey Class. No.: COM 658.8 / KPt18