GOENKA, V Marketing management: Indian cases Varun Goenka and Pradeep Kumar Bhattacharjee - Uttar Pradesh Prearson 2021 - xiii,203p. ISBN: 9789332587106 INR 319.00 Subjects--Topical Terms: MARKETING-CASE STUDIES Dewey Class. No.: COM 658.80723 / GPt21