TY  - BOOK
AU  - GOENKA, V
AU  - BHATTACHARJEE, PRADEEP KUMAR
TI  - Marketing management: Indian cases
SN  - 9789332587106
U1  - COM 658.80723 
PY  - 2021///
CY  - Uttar Pradesh
PB  - Prearson
KW  - MARKETING-CASE STUDIES
ER  -