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Principles of marketing

KOTLER, P.

Principles of marketing Philip Kotler,Gary Armstrong and Prafulla Y.Agnihotri - 17th. ed. - U.P. Pearson 2018 - xxii,699p.

ISBN: 978935286561 INR 919.00

Subjects--Topical Terms:
MARKETING -MANAGEMENT

Dewey Class. No.: COM 658.8 / KPt18

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