Principles of marketing (Record no. 262033)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200201143006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191114b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978935286561 |
| Terms of availability | INR 919.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangabasi College Library |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | COM 658.8 |
| Item number | KPt18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, P. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | Philip Kotler,Gary Armstrong and Prafulla Y.Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.P. |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,699p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ARMSTRONG, GARY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AGNIHOTRI, PRAFULLA Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bangabasi College | Bangabasi College | 14/11/2019 | 5854 | COM 658.8 KPt18 | A12489 | 14/11/2019 | 14/11/2019 | Books |