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Global marketing :

HOLLENSEN,S.

Global marketing : a decision - oriented approach Svend Hollensen and Madhumita Banerjee - 4th ed. - Noida Pearson 2010 - xxxix,753p.

with a special Indian focus

ISBN: 9788131728147 INR 879.00

Subjects--Topical Terms:
MARKRTING - MANAGEMENT

Dewey Class. No.: COM 658.8 / HSt10

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