Global marketing : (Record no. 305335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220407143328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191114b ii||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728147 |
| Terms of availability | INR 879.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Bangabasi College Library |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | COM 658.8 |
| Item number | HSt10 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HOLLENSEN,S. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | a decision - oriented approach |
| Statement of responsibility, etc. | Svend Hollensen and Madhumita Banerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix,753p. |
| 500 ## - GENERAL NOTE | |
| General note | with a special Indian focus |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKRTING - MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BANERJEE,MADHUMITA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.